Renowned as an international city of innovation, creativity and diversity, Berlin nurtures an environment of breakthrough innovation at breakneck speed. The German capital is the choice of both established companies and entrepreneurs, and now home to one of the biggest and most successful startup scenes in the world - with a new venture being founded every 20 minutes on average. Talent, vision and a relentless drive to push the boundaries of mobile, Berlin has become a uniquely amazing place where companies are tapping mobile to transform marketing, advertising, commerce, communications, banking, publishing, adtech and the enterprise.
NOTE: This MMA Germany event is by-invitation-only. If you’d like to attend, please submit an application. We review all the applications carefully and send out invitations after approval. Thank you for your understanding.
To give you a glimpse into Berlin’s leading mobile innovators and how they are harnessing the power of mobile to drive positive results for their businesses and their customers the MMA Germany is hosting its first-ever Mobile Safari. The one-day, invite-only excursion to the headquarters of outstanding mobile-first companies offers a select group of businesses and brands the unique opportunity to listen and learn valuable practices first-hand.
In a true “safari-style”our group of mobile explorers will tour key locations in Berlin where they will have the unique opportunity to meet with executives and innovators.
A perfect balance of work and pleasure the Berlin Mobile Safari offers our explorers the chance to connect and network with innovators on the edge in a casual atmosphere. Food and drinks, accompanied by invigorating talks and conversation, is guaranteed!
AppsFlyer is a mobile app tracking and attribution analytics platform that helps app developers, brands and agencies track and optimize their users' acquisition funnel and maximize return on marketing investments. Its offer spans NativeTrackTM Attribution, Marketing Analytics Data, OneLink’s Deep linking capabilities and the Active Fraud Suite featuring DeviceRank.
»Our industry does not respect tradition it only respects innovation« CEO Satya Nadella has transformed Microsoft from a “Office & Windows” company to a leading cloud & technology provider as well as digital transformation partner. Partnering with Adobe, supporting Open Source or acquiring LinkedIn supports the approach of democratizing business processes and artificial intelligence for any organization to their needs.
Google has placed the relentless search for better answers at the core of everything it does. Today, with more than 60,000 employees in 50 different countries, Google makes hundreds of products used by billions of people across the globe, from YouTube and Android to Smartbox and, of course, Google Search.
is an online social networking service that allows its users to connect with friends and family as well as make new connections. As one of the most trafficked sites and mobile apps globally Facebook can present content and advertising aligned with users’ preferences around entertainment, sports, business, finance, preferences, hobbies, culture, causes, organizations and a number of other categories.
adsquare is the neutral mobile data exchange, bringing together advertisers and data providers in a fair, secure and privacy-friendly way. The platform has been built mobile-first, operates in real-time and enables advertisers to leverage data for panoramic audience targeting and precise moment marketing.
Adjust is the mobile measurement company attribution provider chosen by thousands of the world's most popular apps. Perhaps best known for its industry-first Fraud Prevention Suite and Audience Builder, Adjust combines attribution for advertising sources with advanced in-app analytics and store statistics to help app marketers measure and attribute their advertising from any source and analyze their data with precision.
The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Find out more on www.mmaglobal.com
The German Chapter of the MMA officially launched September 2016. Headed by chairman Mark Wächter (MWC.mobi) and vice-chair Daniel Rieber (adsquare), MMA Germany strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.
MMA Germany brings together founding members from leading companies including: adsquare, Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica, Unilever, AdColony, Snap, AppsFlyer, adjust, and Upday.
Find out more on our MMA Germany website, read our MMA Germany blog or follow us on Twitter.