The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Find out more on www.mmaglobal.com
The German Chapter of the MMA officially launched September 2016. Headed by chairman Mark Wächter (MWC.mobi) and vice-chair Daniel Rieber (adsquare), MMA Germany strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.
MMA Germany brings together founding members from leading companies including: adsquare, Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica, Unilever, AdColony, Snap, AppsFlyer, adjust, and Upday.
Find out more on our MMA Germany website, read our MMA Germany blog or follow us on Twitter.